Date published: November 17, 2017
Last week’s Automotive News was filled with countless anecdotes and opinions, largely coalescing around the demise of auto retail as we know it. No question, we are seeing historic technology and business model disruption on the horizon, and dealers need to be thinking deeply about how to stay relevant, competitive, and profitable in the paradigm to come.
With that in mind, I think it is important that we recognize that dealers do not face a “light switch”. Specifically, no one’s going to flip the switch and put dealers out of business anytime soon. This is just another set of challenges and changes that will confront this hundred-year-old business model, much as prior disruptions have confronted auto retail.
All industries, and all business models, are evolving. And, if you take a long enough view, all business models are, in effect, “going away”.
In this regard, the future facing auto retail is not unique. We are simply facing the same disruption, technologies, and shifts in consumer preferences that most industries confront every year and every product cycle.
Imagine the enormous bets placed every year by companies in consumer electronics, fashion and other retail oriented business models. These industries face the need to reinvent themselves regularly.
Right here in our own industry, our automotive OEMs are betting billions of dollars on each major product roll out, and each major technology initiative, to stay current in this highly competitive market space. And, the volatility of their earnings tell the story of how challenging it is to stay competitive in automotive.
Auto dealers are simply joining the long list of other entrepreneurs and business people facing constant strategic choices, and calculated risks.
So, the big question is not really around change, or even the business model eventually going away. The question is the same as it’s always been – what are the expected cash flows for the foreseeable future? Can dealers expect to earn good returns from their businesses, and from investments they are making in their businesses?
I think the answer is clearly yes.
Precisely to this point, in a conversation with the recent buyer of a large group of dealerships, he painted the picture this way: “We agree it
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