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Dealer-factory relationships important, Kerrigan Advisors survey says

About 115 responses were recorded from automaker executives.

Two-thirds of automaker executives think a hybrid of automakers and dealers will “own the primary customer relationship and most customer data in five years,” according to the inaugural 2023 Kerrigan OEM Survey.

The results show “that the industry is evolving,” said Erin Kerrigan, managing director of Kerrigan Advisors, a dealership sell-side firm in Incline Village, Nev.

Kerrigan Advisors collected about 115 responses from automaker executives from December through May and plan to make the poll annual, Kerrigan said. “These are individuals that don’t often get surveyed,” she said. “We’re getting a window into their views on what’s going on.”

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