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Papin wants Nissan to talk about the product — not the deal

Nissan Americas Chairperson Jeremie Papin says the automaker is seeing an uptick in customer loyalty and new buyers attracted by an updated product lineup.

Jeremie Papin has spent the past 24 months orchestrating sweeping change over Nissan Motor Co.'s Americas business.

As the region's top boss, the Frenchman is transforming Nissan's product lineup, sales strategy and organizational culture.

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