Kerrigan Advisors Represents Longmont Ford in Sale

Written by:
Melanie Webber
mWEBB Communications
October 2, 2019

Longtime area dealer sells successful dealership to Maroone USA, Serra Automotive and Pat Grooms

Irvine, CA, October 2nd, 2019 - Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised owner Mike Peebles in his recent sale of Longmont Ford, one of the most successful Ford stores in the Metro Denver area. The buyers are a partnership between Maroone USA, owned by Mike Maroone, former President and Chief Operating Officer of AutoNation, Serra Automotive, and Pat Grooms, who will become President and Operating Partner of Longmont Ford after having served as General Manager since 2016.  Peebles will continue to own and operate his other Ford dealership, Columbine Ford in Rifle, Colorado. When Peebles acquired Longmont Ford, originally Valley Ford, in 2005, he went to work building a reputation of helping Greater Denver Metro drivers find the right Ford for their lifestyle and budget. Almost 15 years and one major renovation later, Longmont is the 4th highest volume Ford store in the Metro Denver area with a reputation for exceptional customer service and excellent employee relations.

"Since the day we purchased Longmont Ford, we have worked hard to make it the kind of local store people could count on for an excellent customer experience and a high level of service. We lead by our company motto - High Character, High Results." said Peebles. "So, when I decided to sell, it was a carefully-considered decision to make sure we left the dealership in the right hands for the community and my employees.  I am pleased Mike Maroone and his team will lead Longmont Ford in its next chapter.  I'd like to thank Kerrigan Advisors for guiding us through this process professionally and with such a keen understanding of the buy/sell process."

"Advising Mike Peebles on this transaction was a real privilege.  We worked hard to identify the best buyer for his store to ensure he achieved all of his personal and financial goals for the sale" said Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors."

Longmont Ford is one of the most successful domestic dealerships in the Denver area.  Maroone USA will continue the dealership's legacy of top customer service and employee relations." As one of the most active sell-side advisors in the auto retail industry, Kerrigan Advisors has represented on the sale of 80 dealerships in the last five years, representing over $1.5 billion in client proceeds. In addition to sell-side advisory work, Kerrigan Advisors offers strategic consulting services to dealers, including growth planning, valuation, capital raising and financial analysis, creating value throughout the auto retail lifecycle. The firm's full-service approach to dealer advisory has made Kerrigan Advisors the go-to partner for many of auto retail's leading groups and families.

"It was important that Kerrigan Advisors represent Longmont Ford in the right way and to be sensitive to the strong reputation established by Peebles and his team" said Ryan Kerrigan, Managing Director of Kerrigan Advisors. "Mike has a lasting Colorado legacy thanks to this dealership, his Ford store in Rifle, and of course his community philanthropy." The former Marine has made giving to the community a centerpiece of his work and life, including in his current role as a Crossroads School Board Member.

"We're thankful to Kerrigan Advisors for their expert representation during the sale" said Peebles. "Their assistance was instrumental. In fact, we originally tried to sell the dealership without their guidance - but quickly realized that was a mistake. Their expertise in representing dealers is without question. They do far more than operate as brokers.  They really manage the sale process every step of the way." Kerrigan Advisors does not take listings or build up an inventory of dealerships for sale. The firm focuses on a select number of higher value transactions nationwide, such as Longmont Ford, and ensures that each is completed to their client's full satisfaction. The firm's managing directors are fully licensed with FINRA and have specific expertise in navigating the complexities associated with selling large family enterprises with multiple owners and dealerships. Michael Dommermuth and Randy Earnest of Fairfield and Woods, P.C. served as legal counsel and Tony Allison and Addison Wilk of Crowe LLP served as accounting advisors for Longmont Ford. Stephen Dietrich and Sandy Lowe served as legal counsel to Maroone USA, Serra Automotive and Pat Grooms.

About Kerrigan Advisors

Kerrigan Advisors is the premier sell-side advisor and thought partner to auto dealers nationwide. The firm advises the industry's leading dealership groups, enhancing value through the lifecycle of growing, operating and, when the time is right, selling their businesses. Kerrigan Advisors has represented some of auto retail's largest transactions and advised more of the largest dealership groups in the US than any other buy/sell firm in the industry. Led by a team of veteran industry experts with backgrounds in investment banking, private equity, accounting, finance and real estate, the firm does not take listings, rather they develop a customized approach for each client to achieve their personal and financial goals. In addition to Kerrigan Advisors' sell-side advisory and capital raising services, the firm also provides a suite of consulting services including growth strategy, market valuation assessments, capital allocation, transactional due diligence, open point proposals, operational improvement and real estate due diligence.

Kerrigan Advisors monitors conditions in the buy/sell market and publishes an in-depth analysis each quarter in The Blue Sky Report®, which includes Kerrigan Advisors' signature blue sky charts, multiples, and analysis for each franchise in the luxury and non-luxury segments.—To download a preview of the report, click here.—The firm also releases monthly The Kerrigan Index™ composed of the seven publicly traded auto retail companies with operations focused on the US market. The Kerrigan Auto Retail Index is designed to track dealership valuation trends, while also providing key insights into factors influencing auto retail.—To access The Kerrigan Index™, click here.—To read the—2023 Kerrigan OEM Survey, click here.—Kerrigan Advisors also is the co-author of NADA's Guide to Buying and Selling a Dealership.

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