One of the largest electric-vehicle brands has proposed a new location in a growing area of Brevard County.
Austin, Texas-based Tesla appears to be planning its second dealership along Coastal Lane in West Melbourne, directly adjacent to an Audi dealership, according to documents submitted May 21 to the St. Johns River Water Management District.
While the reports and documents submitted only showcase the plans for an unnamed car dealership, the title for the project is “Tesla.”
Plans show the vacant 5.28 acres will be developed into a 24,781-square-foot, single-story dealership building with associated parking, storm sewer and utilities.
The land for the project was purchased April 29 by Melbourne Auto Ventures LLC for $3.5 million, according to Brevard County deeds. Melbourne Auto Ventures LLC is also developing the dealership.
The entity shares a mailing address with Orlando-based First Team Commercial, a full-service commercial real estate firm offering brokerage, consulting and project management services. The firm credits itself for developing multiple dealerships in Central Florida, including Tesla Orlando and Tesla Clermont.
Neither Tesla or First Team Commercial responded to a request for comment on the development before publication.
Once developed, this would be the second Tesla dealership in Brevard County. The first opened in 2020 at 1545 E. Merritt Island Causeway on Merritt Island.
Elsewhere in Central Florida, Tesla recently opened its first Volusia County dealership at 1221 N. Williamson Blvd., a 35,373-square-foot sales, service and delivery center. This Daytona Beach Tesla dealership property is for sale at an asking price of approximately $24.2 million, according to past Orlando Business Journal reporting.
Tesla operates 31 vehicle dealership showrooms and service centers in Florida, including three in Orlando and one each in Clermont, Kissimmee, Daytona Beach and Merritt Island. There are more than 7,000 Tesla locations across the U.S.
The expansion comes as dealership properties — particularly Tesla locations — continue attracting strong investor demand nationwide.
According to data from Kerrigan Advisors — a specialized investment bank and advisory firm focused exclusively on the auto retail industry — 445 dealership transactions were completed through the 12 months ending in September 2025. The total surpassed Kerrigan's earlier projection of 400 transactions for the full year.
“The combination of rebounding earnings, improved consumer affordability, the industry’s ongoing shift toward regional scale and the emergence of AI-enabled operational efficiencies is reinforcing buyer demand across most franchise segments," Erin Kerrigan, founder and managing director of Kerrigan Advisors, said.
In-market buyers drove much of the acquisition activity, accounting for 65% of deals tracked by Kerrigan. In the South, 56% of all sales were to buyers in the dealership's market.
OBJ reported on a Tesla dealership transaction in Kissimmee that sold for $27.2 million in February 2026. It was part of a larger portfolio acquisition totaling $49.5 million that also included a Tesla property in Gainesville.
This transaction comes after the sale of the Tesla dealership property in Clermont for $25.9 million in November 2025. The property had an asking price of $27.4 million before selling for $25.9 million, according to past OBJ reporting.
Kerrigan Advisors is the leading sell-side advisor and thought partner to auto dealers nationwide. Since its founding in 2014, the firm has led the industry with the sale of more than 300 dealerships generating more than $10 billion in client proceeds, including two of the largest transactions in auto retail history – the sale of Jim Koons Automotive Companies to Asbury Automotive Group and Leith Automotive to Holman. The firm advises the industry’s leading dealership groups, enhancing value through the lifecycle of growing, operating and, when the time is right, selling their businesses. Led by a team of veteran industry experts with backgrounds in investment banking, private equity, accounting, finance and real estate, Kerrigan Advisors is the only firm in auto retail exclusively dedicated to sell-side advisory, providing its clients the assurance of a conflict-free approach.
Kerrigan Advisors monitors conditions in the buy/sell market and publishes an in-depth analysis each quarter in The Blue Sky Report®, the industry authority on dealership buy/sell market trends and valuations and includes Kerrigan Advisors’ signature blue sky charts, multiples and analysis for each franchise in the luxury and non-luxury segments. To download a preview of the report, click here. The firm also releases The Kerrigan Index™ comprised of the seven publicly traded auto retail companies with operations focused on the US market. The Kerrigan Auto Retail Index is designed to track dealership valuation trends, while also providing key insights into factors influencing auto retail. To access The Kerrigan Index™, click here. To read the 2024 Kerrigan Dealer Survey, click here. To read the 2025 Kerrigan OEM Survey, click here. Kerrigan Advisors also is the co-author of NADA’s Guide to Buying and Selling a Dealership.
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